Author Rebecca Holman believes that Quiet Girls Can Run the World

Author Rebecca Holman believes that Quiet Girls Can ansturm the WorldAuthor Rebecca Holman believes that Quiet Girls Can Run the WorldWomen are often categorized into Alpha or rollealities, with the former often leading the pack at work and beyond. Cant relate? Theres good news You dont have to be an alpha to be the best employee you can be in the office. In fact, Londons Rebecca Holman, who serves as editorial director of Grazia online, knows this better than almost anyone else.Her latest book,Quiet Girls Can Run the World, is chock-full of thoughtful anecdotes about Holmans professional experiences, plus insight from others.Ladders caught up with her to discuss Quiet Girls, her take on the Alpha-Beta debate and women in the workplace, among other thingsOn how no one is fully Alpha or BetaAll of our behaviors and character traits exist on a spectrum just like most people arent a total loudmouth or a total mouse all the time, we behave differently depending on the people were with, the situation were in, how tired, happy, sad or distracted we are. Whether were Alpha or Beta stems from all of these things.For example, Im much more Alpha when Im with a group of quite Beta people. When Im with very Alpha people, I tend to become much more Beta myself. Im also more Beta the more tired, stressed or distracted I am. I can turn on some Alpha-ness when necessary but it doesnt come naturally to me.On how research says Alpha traits are good for a man but negative for a womanWe have such weirdly cartoonish views of womens behavior in the workplace youre either a pushover or a bitch. Women have only been in the workplace for half a century in any sort of meaningful way, and as such, we seem to have far less latitude in terms of whats acceptable behaviour. And were used to seeing men Alpha men in leadership positions, so we dont question it in the same way as we do with women, she said.On how we can boost our confidence when others make their lives look perfect compare d to oursThats a hard one, because everyone is always if not faking then certainly curating their personal brands on social media to a greater or lesser extent. Everyone is trying to tell a story and create a narrative on, say, Instagram, even if that doesnt chime perfectly with whats going on IRL. As I said, its hard because its easy to get sucked into the narrative of someone elses life, but I find it helps when I remind myself that some (if not all) of what other people are posting is essentially just a story. On the importance of not always being on in the fight against burnoutFaking Alpha-ness, being performative, agonizing over whether youre the right sort of person for your job are all exhausting and take a lot out of you and thats before youve even got down to doing your work But I think you have to identify what not being on means to you is it your phone on flight mode over the weekends? Or making sure you get four totally solitary hours to hang out each week? Or going for a massive run? Giving your brain a rest is so important.Her take on the different arguments about authenticity at workI think true authenticity at work is so important and in a world where were essentially expected to fit in, probably impossible. But youve got to know what your own limits are someone I interviewed for the book said that your integrity is like an elastic band only you know how far you can stretch it before it snaps. I love that quote and I think the same thing stands for authenticity too.On how we should remember that our jobs should work for us, not the other way roundAs much as were clocking in to earn a wage, our job should bring us more than it takes in experiences, satisfaction, monetary reward. If your job is sucking the life out of you and making you miserable, its the wrong job. No one loves their job all day every day, but on balance, the scales should always fall a certain way you should always gain more than you lose.

The Entrepreneurs Thought Process

The Entrepreneurs Thought ProcessThe Entrepreneurs Thought ProcessFor example, you should remember those times when you find yourself wanting a product or service, only to find that it is not available to you. Or make a note if you think of a way to do something more efficiently. Look around and notice what people desire, or what you think they will want in the future. Remember that it can be just as profitable to improve upon an existing product or service as it can be to create an entirely new one. The sheer number and diversity of people in this country and worldwide mean that there are multitudes of untapped markets. It just takes a little bit of creativity to reach them. Dont be afraid of ideas that seem odd or impractical - cars, computers and microwaves were all questioned or shunned at some point.Things to think about What opportunities have you noticed that are not currently being exploited in the marketplace? What kinds of products or services have you always wished existed, but do not? What talents and knowledge do you have that will allow you to recognize opportunities in the marketplace? Let your idea growIf you feel that your idea has value and would make a positive impact in the marketplace, then create an environment in which it can flourish and grow dont let the entrepreneurial thinking stop with you. Hire creative, open-minded people and make sure they feel free to share their ideas. Look for people with the confidence to offer suggestions on ways to improve your geschftlicher umgang. Although entrepreneurs start with an idea or product, human capital is always their greatest asset. Creative thinking has the power to take your business to new levels. Look at every aspect of your new business and assess what you could be doing in a more efficient way. Encourage creativity in your employees and give them voice to express their suggestions and ideas. Things to think about How will your new business differentiate itself from its comp etitors? What are ways that your new business can use creative thinking to exploit available resources? How can creative thinking benefit your new business? How do you plan on looking for creative thinking in prospective employees? How will your business take advantage of the new ideas that your creative ideas produce?

50 Questions to Ask in a Sales Interview

50 Questions to Ask in a Sales Interview50 Questions to Ask in a Sales InterviewFew job categories out there have quite as peculiar demands as those in the broad schlussverkauf category. Usually, positions tasked with high-pressure pitches and innate abilities to make transactions happen from start to finish, being in the schlussverkauf industry takes motivation, independence and mora than a little hard work.Not all abverkauf jobs are created equal, however. Since the category is so broad, to begin with, applicants for an open position can often have a difficult time deciding if a company or role would make a good fit, even if the title seems familiar. Preparation and research, therefore, are key to identifying whether a specific sales position is right for you. With that in mind, here are 50 Questions to Ask in a Sales Interview What motivates the sales personnel at the company? How would you describe the corporate culture of the company? What traits make up the most effective sales representatives at the firm? What is the quota you expect from this individual? What is the ramp-up time until I will be making sales? What is an average sales cycle? Who is the most profitable target market? Whom within those companies will I be selling to? What are some common hurdles the sales team currently faces right now? How involved can a contract negotiation be? How does your organization position themselves in the market? What is the industry outlook for the coming years? What are some of the traits you look for in a sales representative? What are your competitors currently doing that the firm is not? Where would you like to see the sales team improve? Do the representatives use more of a consultative selling style? How much is an average sale? Is new business acquisition a priority or would you rather maintain current accounts? What is a typical day like? What is the typical sales recruiting process at the company? Is this an expansion or replacement position? What type of feedback will I be getting from my manager? Whom will I be reporting to? What is the sales managers background? How would you describe the selling style of the manager? Where do you see this employee being in 1, 3 and 5 years? How would you describe the companys vision? How would you describe the companys core values? How would you describe the people at the company? What do you enjoy about working at the company? What provides a sales representative with a competitive advantage in your industry? What was your experience during the sales recruitment process when you first joined? Will there be formal training or do you prefer this individual to be self-taught? What advantages does your sales team currently have over the competition? What is the commission structure like? What is the on-target expected earnings? What percentage of sales employees meet their quota? Are there extra bonuses for greatly exceeding quota? Is the company currently coming out with any new products or ser vices in the coming future? How would you describe the current sales force? What type of marketing does the firm currently engage in? Is the marketing helpful to the sales representatives? Do you do in-house marketing recruitment or outsource the job? How does the company obtain its leads? What percentage of leads does the company convert? How would you describe your ideal sales lead? How competitive is the industry right now? What innovations are currently happening in the industry? Will these marketplace changes affect the sales team? If so, how will the changes affect them?The Bottom Line re SalesWhile youre interested in finding out more about the position youre interested in, the bewerberinterview for a sales position is often as much about selling yourself as it is exploring the position itself. Asking the above questions, or those based off of questions like these, can not only help you gain knowledge, it can also help you appear confident and savvy when it comes to the sales position. This trait is a huge plus for a potential employer given the need for sales individuals to interact with customers and clients.Have a question you like asking during a sales interview? Drop us a line and maybe well add it to the list for our next sales interview questions update.

Graduating from College with the End Goal in Mind A Career

Graduating from College with the End Goal in Mind A CareerGraduating from College with the End Goal in Mind A CareerAmericas unemployment rate recently hit its lowest level in seven years. According to the National Center for Education Statistics, thats just in time for 2.8 million graduates with bachelors, masters and doctorate degrees to enter the workforce.However, a college degree does not always lead to gainful employment. Millennials make up 40 percent of the unemployed in the United States, according to Anthony Carnavale, a director and research prof at Georgetown Universitys Center on Education and Workforce.Now, mora than ever, it is imperative that students select a college or university with the resources to land them a job. While it is important to consider proximity, cost, accreditation and atmosphere, you also want to keep the end goal in mind a career.So what else should you look at when researching a school? Make meaningful industry connections.Its all about connec tions in todays job hunts, and its likely the same will be true for the class of 2020 and beyond. In fact, 80 percent of jobs arent advertised according to Steven Rothberg, founder of CollegeRecruiter.com.A search on a universitys LinkedIn page will reveal the cities, companies and industries in which alumni work. Access to a strong alumni network will help prepare students for a career by opening doors to internships and jobs.A network of trusted and connected professors is equally as important as a network of successful alumni. During the campus visit, students should ask about the facultys experience and reputation and make introductions early.Gain real world experience.Todays employers are on the lookout for students who have found their niche and demonstrated leadership skills in real-world scenarios.For example, students thinking about a career in engineering should look for schools with programs likeEcoCAR 3, a premier collegiate competition grooming the next generation of ad vanced engineers trained across disciplines from engineering to marketing. Public relations majors can participate in theBateman Case Study Competition, where college teams create and implement a full public relations campaign to raise awareness on a selected topic. TheNational Collegiate Cyber Defense Competitionoffers students interested in information assurance or computer security the opportunity to defend a commercial network against common outside threats.More and more were seeing todays top companies request students from our program because theyve gained the hands-on experience that the classroom doesnt offer, says Kristen De La Rosa, EcoCAR 3 program director at the U.S. Department of Energys Argonne National Laboratory. We give students the opportunity gain access to millions of dollars of cutting-edge technology and top industry experts to solve complex engineering and marketing challenges. For this reason, almost 100 percent of our participants land a job immediately af ter graduation. Position yourself close to the action.While a beautiful campus is nice to look at, that alone isnt enough to justify years of time and money. It helps to be close to an industry hot-spot where internship and volunteer opportunities are plentiful and easy to access.Studying near industry hubs will help students gain access to mentors, networking events and international conferences, furthering their competitive advantage and adding value to their degree.Tech-savvy students who dream of launching the next big start-up should position themselves near the action in Silicon Valley, Boston or Austin. For those looking to create the next head-turning design it is best to study fashion and design in New York City or Los Angeles.Physical proximity to an industry, participation in extracurricular activities and third-party recommendations can help make a students dream career a reality. Parents and high schoolers should keep these tips in mind throughout the college applicatio n process to make the most of college and hopefully land that first job.

Dental Hygiene Resume Exposed

Dental Hygiene Resume Exposed Resume writing might be an easy work if you realize how There are a couple things you should know on the very best approach to compose a resume. Finding out how to compose a work application may be an important success for everybody whod love to climb that ladder of career accomplishment. The time spent working on your resume isnt wasted. People today have a tendency to think theres a single way to lay out the information on their resumes. Thus, a thorough educational background is demanded. Our professional sample template resume that we present create it simple to produce and use our well-curated templates to produce your own expert profile. In the darbietung the organization is skimming resumes, she ought to be able to get the vital information and never need to attentively study the resume. The Downside Risk of Dental Hygiene Resume Resume titelbild letters are incredibly important as they permit you to interact with the prospective emp loyer. You dont want your cover letter to be merely one of the pile. A cover letter should be personalized. In order to get a better idea of what it should look like, check out the free dental hygienist cover letter sample below. Things You Wont Like About Dental Hygiene Resume and Things You Will Browse thousands of dental resumes samples to find out what it requires to stand out. As you most likely already know, obtaining a new work requires you to make a sale. Because many candidates find it tricky to understand their style and set it in a resume format, they revert to the fundamental dental hygiene resume, which might not become much attention. Looking at other resume examples when youre done with a draft of your resume will permit you to be more critical. The Meaning of Dental Hygiene Resume If youre searching to turn into a dental assistant, you are going to want to look to your resume first. As you just graduated, you most likely do not have direct job experience. If you work hard and deserve to get work, you will see the best one. It is not important to list every job that youve ever had. The Basics of Dental Hygiene Resume Treated a number of the exact same patients for 25 decades, and retained the exact patients after the dentist retired. As the work title describes, dental hygienists make certain the patients teeth and gums are correctly cleaned. The hygienist must revolve around disease prevention and evaluation meaayas to make sure effective healthcare delivery. There are lots of directions in dentistry. Theres strong demand for dental assistants across the nation, but you will need a polished and targeted resume if you wish to stick out from the crowd. You chose an enormous career and are gaining each of the crucial tools to equip you to be an excellent clinician Other vital areas in your work experience will likewise be explored to highlight your credentials and make a stand-out resume. Your abilities and talents are nece ssary. Finding the Best Dental Hygiene Resume Experience is a rather important qualification for dental hygienists. To find out more on what it requires to be a Dental Hygienist, take a look at our complete Dental Hygienist Job Description. The subsequent portion of the Resume Examples for Dental Hygienist that you need to strive to do well is the content part. Continue Your Education Just because youve finished with school doesnt indicate youve finished learning. Overview and ideas You need not look further because I am the one that you wish to hire is what you cover letter should have the ability to say. So here are a couple of hints to help you do this. Be certain to list abilities and training you havent mentioned but are applicable. Ruthless Dental Hygiene Resume Strategies Exploited So far as sales and other career paths, there are a lot of methods by which it get extra experience and training in your community community. It is a fact that landing on a job is compose d of the particular quantity of luck. In the event that you decide to leave a single job in hopes of landing the subsequent individual elsewhere, its vital you have secured the wisdom and teaching needed to contend using unique candidates employing the necessity expert growth experiences. There are a lot of techniques to stand out with a resume.

The Insider Secret on Resume Writing for Free Exposed

The Insider Secret on Resume Writing for Free Exposed If You Read Nothing Else Today, Read This Report on Resume Writing for Free Youre just beginning. Youre likely to get rejected for nearly all of the jobs you believe youre ideal for and getting rejected sucks. Lots of people are struggling a lot to acquire work in modern days. They dont like their current job or career. Utilizing a custom resume instead of a generic one is going to greatly increase your probability of an interview, as youll be a better match in the view of the reader. Writing an easy small business program is a remarkable method of working through your company idea. Resume writing samples provided will provide you with a peek into the sort of resume you desire to have according to your profession. Resume writing templates are segregated into various types based on the profession and achievements of an individual. Things You Should Know About Resume Writing for Free Distinct kinds of Blank Resume Templa tes Since there are many varieties of CV templates that individuals can use, the totally free blank resume samples are grouped in such a manner that someone can select the one thats related to them. You may also Book Writing Template. Do not permit it to exceed over two pages. A deckblatt page for Resume is not so important but correct spellings are definitely much more critical. Job seekers deserve to come across decent content quickly. Resumes are quite predictable in features and data, but some choices need to be made. Resume writing formats incorporate whole collection of categories of profession to select the most suitable format. Things You Should Know About Resume Writing for Free Or youll be able to do the job for a resume writing company for a freelancer. For some users a completely free account might suffice but should you want more from your service its an excellent concept to compare whats on offer with other on-line platforms that supply the exact services. On e of the serious benefits of a work portal is the reality you may evade certain firms or organizations. If your company is a service business describe how much it costs to give the service.

The Do This, Get That Guide On Dragon Resume

The Do This, Get That Guide On Dragon Resume If you think you may need such a work program, you ought to search the web to find out more about it. The easiest way to begin is to make an internet page or blog. Once you have all of the appropriate info, you will be able to decide all on your own. On precisely the same page, you are not going to locate any extra high quality details such as the background of the writers or the principal services provided. Order top-notch essay at the moment and certified specialists will do their very best to supply you with higher quality at affordable price. Customer service is the principal engine of any company which works well. Online, there arent many positive reviews regarding this provider. In addition the whole CV shows up using the specific colour pallette. Utilizing job application templates permit you to be koranvers youll be appropriately installation of all of the achievements youve performed, and also permit you to make sure you are able to set your thoughts collectively in a fashion that will cause you to receive attractive for a wide selection of different work in the industry in which most likely attempting to get. You will find a lot of different free application templates to plektrum from. A template can extra you lots of time. Using Dragon Resume You are going to be surrounded by writing professionals throughout the plan of order placement, and when you opt to purchase essay and select an allocated writer, things are likely to get even more exciting. The one thing I can gather is maybe the writer is critical to getting a very good outcome. Instead of telling the employer what you will like coming from the job, its ideal to show what you have to supply the company. As our group of writers is quite big, we always have free writers keen to bring a manageable and well-paid purchase. Actually, a seasoned writer can do the job much faster than any student as theyve been writing academic assignments during their entire life. Get into your career and produce a comprehensive study first so that youre able to answer the questions properly. He is really a gifted resume writer and an amazing human being, generally. Therefore, for your convenience, you have a superb gunst der stunde to monitor the development of the assigned writer and make sure an essay will be ready in a timely way. It is crucial that you need to believe like your possible employer. The work description for any specific position will provide you with a clue as to whats important to the employer. So resume objectives definitely will differ based on the sector in which you are looking for occupation. As stated previously should choose skills that have several relevance to the job which youre applying for. Highlights the ability and skills you might have that are linked to the position which youre applying for. You have the ability to quickly pull the eye of hiring managers with the assistance of terminologie s that similarly appear in the job description. You are going to be able to gather more valuable info and make much better judgements. Everyone has appealing abilities and experience to supply employers including you Dragonresume has another section specializing in the services offered. In the event you genuinely wish to get that job, then youve got to send them a targeted resume. Not least because its a professional service that produces a candidate the middle of its focus. There are 4 unique packages that you are able to pick from, or you are able to select individual services. The Most Popular Dragon Resume Resumes may be organized in numerous ways. They are important to people who need to construct the careers. Posting resumes are often quite tedious and time-consuming. Most job application templates allow you to make an application for numerous kinds of jobs. Know the skills necessary for the job which youre applying. Youve got to revamp your resume when needed if you would rather get the kind of job that you want. Youre asking for a specific job. Things You Wont Like About Dragon Resume and Things You Will Pig pursues its very own joyful life. The Pig doesnt like traditional disciplines. It is very offensive and destructive. It is related to the river, which is related to your money.

Top 7 Engineered Cars of All Time

Top 7 Engineered Cars of All Time Top 7 Engineered Cars of All Time Not many things have shown us the potential of machinery more than the automobile. It altered our lives, obliterating what we believed could be within our daily reach. So here is a listsure to be debatedof the top seven engineered cars of all time. Some make the list for affordability. Some make it for being a part of history. The rest? According to automotive designer Jeff Teague, just because they made you want to drive. In fact, Teague, whose father welches well-known AMC car designer Richard Teague, had the opportunity to witness several of the following through his familys legacy. You probably would have liked to have seen their collection. Now lets rely on Teagues recollection. 1907 Mercedes Touring cars Even back then their engineering quality just surpassed what Americans did at the time, he says. They were using aluminum, they were casted, all of the parts fit well. The bushings were great and can even hold up today. Rolls-Royce Silver Ghost Rolls-Royce Silver Ghost Maybe you might be partial to the Rolls Phantom but Teague will take the Silver Ghost from 1907. Incredibly good looking, this welches one of the early model cars to give off that feeling of luxury and performance. Surviving a 14,731-mile jaunt, the car was declared by some to be the best car on earth. With a 134-inch wheelbase and a curb weight just above 3,000 lbs, according to carfolio.com, this is a sight to behold today, just as it was when it premiered early on in the twentieth century. Any Aston Martin Theyve gotten a bad rap for high maintenance because theyre expensive to work on and fix, but theres often not one design line on it I would change, Teague says. I dont want to pick one but, if you did, you go to the 60s for its heyday. Were talking 250 short wheelbase, 3-liter, and an incredibly fast car with 325 horsepower. Classic. Ford Model T Ford Model T We wont pick a year but will just acknowledge what this mea nt. Worked on one of these as a kid and you have to admire how cheap and easy to build it was. It seemed like practically everyone could afford one, Teague says. Henry Ford changed the world with that car, so its an important piece of history. Todays Toyota Prius This really altered the way American car companies think about hybrids. My neighbor is on his fourth he says. The fuel economy and spaciousness are for the practical and pragmatic person. This was a key moment in the movement toward environmentally-conscious cars. 1950s Mercedes Gull Wing Late 1950s Mercedes Gull Wing Look at it compared to the 1956 Chevy Nomad, and how do you even compare the two? Teague asks. A six-cylinder but was advanced with sensational gull wing doors and general proportions. Made other car companies significantly look at their own proportions and ask themselves if it was time to reconsider. 1964 Mustang A muscle car, pure performance, may not have handled but got you down the line, he says. The sam e with the 60s series Corvettes from 63 to 67. Young men saw themselves differently in these cars and it wasnt exactly hard to market. Eric Butterman is an independent writer. For Further DiscussionHenry Ford changed the world with that car, so its an important piece of history.Jeff Teague, Automotive Designer

Assembling the Avengers

Assembling the Avengers Assembling the Avengers In their 2012 blockbuster film debut, the Avengers went head to head with gods and monsters and came out on top. They overcame personal demons and interpersonal differences to work as a team. But Earths mightiest heroes pulled off an even greater feat they won over the nerds.The $220 million Marvel Studios invested in The Avengers seems to be paying off as the movie sizzles its way toward a billion dollars in box sekretariat receipts worldwide. Its dazzling special effects are helping to woo hard-to-convince technophiles, fan-boys, gear-heads, and actual engineers and scientists who seem willing to suspend disbelief for a couple hours of pure, old-fashioned Wow.Plausibility is a relative term in the Avengers world, where time travel, cosmic awareness, and smashed city skylines are all part of a routine day at the office. In the movie, as well as in the comic book that inspired it, Marvels creative team keeps the faith with discerning f ans by tethering even the most far-out plot twists to realistic scientific concepts. With passionate fans eager for any opportunity to call out the slightest plot hole or continuity gap, script writers and special effects designers know they have virtually no room to gloss over the science. With The Avengers, they delivered the goods.For the uninitiated, here is a quick review of a few technologies that keep the Avengers grounded in reality while they save the galaxy.Iron ManIron Mans armor (which, by the way, contains very little actual iron) is the ultimate love child of microelectromechanical systems, information technology, advanced materials, nanotechnology, optoelectronics, voice processing and...you name it.The military is working on its own Iron Man in the form of exoskeletons to help soldiers carry heavy gear.Had billionaire engineer/industrialist Tony Stark been less driven, his Iron Man armor would have remained the bulky, transistor-powered parody of a low-budget sf robo t suit. But Stark and his creators have kept his armor up to date, dreaming up new ways of making it lighter, stronger, more versatile, and easier to put on.The full range of capabilities in Iron Mans armor transcends anything now in development of course. However, as Suveen Mathaudhu, a program manager in the materials science division of the U.S. Army Research Office recently told the Journal of Materials, the military is working with exoskeletons that can help soldiers carry 200 pounds of gear while running up to 10 miles per hour. So were getting there.Captain AmericaSet aside for a moment the incredible techno-biography of Captain America, the First Avenger, who gained his superior strength and fighting skills from a dose of Super Soldier Serum. In terms of credible technologies, its Caps indestructible shield that captures the einbildungskraft of todays tech-savvy theater-goers. Fabricated from vibranium, a mysterious metal derived from ore found in an alien meteorite, the sta r-spangled disc is lightweight but indestructible. Better yet, the bigger beating it takes, the stronger it gets.Captain Americas shield is made of vibranium, a mysterious metal that is as strong as high-performance polymer composites.Certainly no known metal gets stronger with stress. But because we know that materials science has yielded incredible new metals, carbon nanofibers, ceramics, and high-performance polymer composites that produce light-weight, super-resilient objects for warfare, aviation, and sporting goods, we can accept that something like vibranium could exist.Shields HelicarrierAgent Nick Fury and his SHIELD agents travel the globes hotspots in a full-scale aircraft carrier that not only can take off in flight from the oceans surface but also make itself invisible to spying eyes.In real life, invisibility technologywhile still far from a practical toolhas come a long way. Some groups have used calcite or artificial materials to bend microwave energy around, and the reby conceal, a two-dimensional shape. Other approaches involve the use of mobile video cameras and small screens to project images of whats behind an object onto its front. Having proved the physics of invisibility, its up to engineers to figure out how to make it work.Of course, no one really believes that todays technology can produce a flying, invisible aircraft carrier, or an automated suit of impervious armor, or Hawkeyes quiver full of high-tech trick arrows. But in an era transformed by modern materials science, bioengineering, computer technology, and nanoscale fabrication, real science is helping even the biggest sticklers for technical accuracy suspend their disbelief and enjoy The Avengers.In fact, in 2008, the National Academy of Sciences stepped in to to improve the way science and technology welches depicted in popular culture. The NASs Science Entertainment Exchange was launched as a technical liaison between respected scientists and engineers and people in the ente rtainment industry.Our goal is to use the vehicle of popular entertainment media to deliver sometimes subtle but nevertheless powerful messages about science, said Marty Perreault, Exchange director. Perreault calls upon an advisory board of top-flight scientists, including multiple Nobel laureates, as well over 800 volunteer consultants in their database, to handle everything from individual fact checks to full-scale briefings.The exchange has consulted on some 450 projects for television and the movies, with enough superhero fire power to demolish the Earth many times over. The groups brag sheet includes big-screen hits like Watchmen, Prometheus, Battleship, Green Lantern, and Tron, as well as Iron Man and Thors solo adventures. They are actively recruiting engineers and other technology professionals to join the pool of unpaid consultants enlisted to answer questions, check facts, and provide detailed briefings for Hollywood clients.We want writers and directors to feel comfortab le and to know exploring science will only open up the number of creative possibilities for their storytelling. Scientific theory is just so much better than what Hollywood can make up. Its amazing how often the truth is truly stranger than fiction, said Janet Zucker, a film producer and vice chair of the Exchange advisory board. We have gotten to the point where audiences can be wowed by reality.Michael MacRae is an independent writer.We have gotten to the point where audiences can be wowed by reality.Janet Zucker, producer and founding member of the Science and Entertainment Exchange at the National Academy of Sciences