As a CEO, Heres Why I Choose to Hire Working Parents For My Companys C-Suite

As a CEO, Heres Why I Choose to Hire Working Parents For My Companys C-Suite Ever breast-fed yur infant while on a video call? I have. How about hiding photos of your kids from your desk for fear of colleague questioning your commitment to the job? Thats my companys head of sales and marketings past experience. Skipping out on your childs soccer game because of a non-essential meeting? Yep, says my companys chief legal counsel head of risk, a working dad of two, about the choices he had to make in previous workplaces.If youre a working parent with young children, youve likely negotiated the dual role of parent and career-minded employee, feeling pulled in both directions and feeling successful at neither. Welcome to the club.As a serial entrepreneur and CEO currently leading MyVillage, Ill let you in on a secret working parents get it done. Thats why Ive intentionally stacked my C-suite and frankly, my entire company with employees who also value being parents. Everyone in my C-su ite is a working mom or dad, and working moms make up the majority of our staff team.I hire with this in mind because, in my experience, working parents make intuitive leaders in a high-growth environment. My current venture helps people (mostly moms) start high quality, in-home childcare businesses, so my team is uniquely positioned to understand the pain point facing our customers and to come up with solutions. But after more than a decade of starting companies and raising more than $250 million in venture capital, Ive seen the dividends that flow from hiring working moms and dads in other sectors, too. There is an old adage if you want something done, ask a busy person. Parents are busy and they dont want to waste time. They focus and deliver, especially in these three ways.1. They use outside-the-box thinking every day.When employees work on a problem they have experienced personally, they are inspired to think outside of the box. Theres no more important skill to have within yo ur C-suite than this ability to see a problem from multiple angles, and anyone with a toddler knows a lot about high stakes negotiation and the need for a diverse toolbox of tactics. Ive also noticed that working parents tend to close ranks to support each other across the finish line, whether thats launching a new product line, solving a tricky UX issue or closing an important sale. 2. They help model a flexible workplace culture.When you create a workplace culture that reflects the reality of working parents, all employees are happier. A recent Deloitte study shows that while companies increasingly understand the importance of creating a positive culture at work, few are doing it well. Hiring a majority of working parents in the C-suite is one way to crack the code, and model inclusive, flexible leadership at the top. At my company, there is no shame felt at the office if you have to take a sick kiddo to the doctor mid-day, and no silent stares if you leave early on a Wednesday to go see your kids big game. When executives leave early and loudly, but still get our work done, our employees are empowered to do the same. In fact, we have a Slack channel to share our kids talents so we can more openly blend our work and life. We have found this especially valuable since some of our team is distributed across several cities and states, so we dont always have lunchtime to compare notes on our kids.Flexibility at work, and prioritizing outcomes over hours, make all employees more engaged. Since most people want to have children or are already parents, companies that think creatively about what perks will attract them to end up with the best talent think subsidized childcare, family health insurance, dependent care FSAs, work-from-home options, access to emergency back-up childcare... the list is only limited by your teams creativity.3. They set the boundaries every company needs.Part of why our company has been so successful in our first two years is because weve attracted a world-class team of executives. Because of our culture, our team knows that they can be fully present with their families, and when they are at work, I know they give our mission their full attention.Certain hacks help us manage this work-life balance. For starters, every employee is assumed offline between childcare or school pick-up and bedtime. We use snooze notifications on our communication tools so that we know when someone is available or not. If something is truly urgent, we know not to assume a text, schmelzglas or Slack message goes through, and that a phone call is required. We trust one another to know if a crisis requires situation room escalation, and we never cry wolf. This helps us not just pay lip service to valuing each others time, but to truly practice it.By embracing my teams whole lives, I am able to get the best from them at work and they are able to give their families their best selves at home. Rather than feeling pulled and unsuccessful in our d ual roles, our team is pushed to succeed in both. And that is a win-win that this CEO can count on.